Information about community sport market segmentation (18+ population) was released by Sport England in 2007. The information offers a valuable insight into 'what makes different people tick', when considered in the context of doing more sport.
Overall, there are 19 different segments.
The links below will take you to the relevant sections of the Sport England website.
- Overview of the segments
- 'Pen portraits' - what segment are you?
- Geographical distribution - where to they live? (England)
- Greater Manchester - who lives in our area?
- BME information - representation in the segments
- Getting to the details - the segments in more depth
For more information on the Active People Survey, click here for an overview of the information.
