The Ambition to Make Greater Manchester the First ‘Walking Region’ in the UK
To realise GM Moving’s aim, of supporting 75% of people to get active by 2025 and make regular exercise the norm for residents of all ages and backgrounds, we are empowering a movement through the creation of a walking culture on a scale not seen anywhere else. We want walking to become a normal part of everyday life.
The ambition is to make GM the first ‘Walking region’ in the UK, where walking becomes a cultural norm and the first choice for travel. By investing in walking and complementing wider investment into infrastructure and localities ‘GM Walking’ aims to create a social movement for walking that will help to reduce health care costs caused by physical inactivity and improve overall health and wellbeing of our residents.
What do we mean by walking?
Walking for leisure in a formal walking group, as an individual or informally with a friend(s)
Building walking into everyday routines such as a lunchtime walk at work or a ‘daily mile’
Functional walking, such as when going shopping
Active travel – walking to get from A to B i.e. walking to work or school.
What are we doing?
We have employed a GM Moving Walking team who will drive the ambition to become the first walking region.
We are working alongside partners and have created ‘GM Walking Voice’ a walking web and ‘voice’ for walking to influence Greater Manchester strategies and plans. Through this forum, we will share best practice and deliver regular workshops and ‘learning’ groups.
In May we ran the 2019 Greater Manchester Walking Festival which included over 400 free and led walks! Our wish was to showcase and publicise all the great walking opportunities and groups there are in Greater Manchester and to encourage people to walk more and more often.
We are developing a new website and marketing campaign to deliver messaging and engagement.
We are working with workplaces to increase walking at work through The Daily Mile, lunchtime walks and Community Miles.
We will form a GM network of ‘walking champions’ made up of organisations and community members/volunteers and buddies.
We will develop tools and resources to raise awareness of benefits of and promote walking in communities and workplaces
We will support and grow the number of walking groups and events across Greater Manchester.
Please get in touch if you would like to know more about the Walking Programme or have ideas of how you can support the Walking Region Ambition.
A major campaign is launching in Greater Manchester to get people thinking differently about getting active, supporting people to move more in a way that suits them, giving a clear daily active movement target (30 minutes) to aim for