Sportivate programme comes to an end after engaging over 50,000 young people in GM
Date15th June 2018
Sportivate is a £56 million Lottery funded project that gives more young people the chance to discover a sport that they love. The programme gives 14-25 year-olds who are not particularly sporty or active, access of up to eight weeks' of free or subsidised coaching in a range of sports. During the programme, those taking part can work towards an event or personal challenge.
Sportivate was launched in June 2011 as a four-year programme but due to its success, additional funding of £10m per year was invested. This allowed the programme to run until March 2017. From September 2013, Sportivate extended its age group so that 11-13 year-olds could also take part.
Key learnings across the programme:
- Socialising is as important if not more so than the activity itself for young people.
- Success was had where the activity was taken to new organisations and partners who already engage with inactive people, where activity could then be integrated into their programme.
- Building in an opportunity to gain new skills and qualifications, gain leadership qualities, as well as engagement in activity proved popular.