GM Moving’s goal is for 75% of the population of Greater Manchester to be active by 2025. In order to do this it is developing a behaviour change campaign to encourage inactive residents to increase their activity levels.
While aiming to target the inactive population overall, the campaign is particularly aimed at three specific groups who are less likely to be active: workless individuals, people with a long term health condition and young people.
A research partner, Britain Thinks, was commissioned to deliver an extensive programme of research with residents of Greater Manchester in order to inform the design of the behaviour change campaign. This report is a summary of the findings of the research and our recommended guidelines for a campaign aimed at increasing activity levels among residents in the Greater Manchester area.
A link to this report can be found below.
More adults than ever before are moving according to the latest Active Lives release from Sport England. Greater Manchester is also closing the inequalities gaps with the inactivity gender, socio-economic, disability and age gaps all seeing reductions
The Keep on Keep Up app has been developed released for free to help reduce the high risk of falls and physical decline in older people self-isolating during the COVID-19 Lockdown.