Delivering high quality marketing and communications to support messaging and engagement of the least active people within society.

The way we market and communicate about physical activity and sport will be critical to the behaviour change process. Ensuring we are offering a great supply of relevant opportunities is not enough on its own to change the attitudes and behaviours of the least active in society. Marketing and communications is critical to influencing people’s attitudes and it is therefore important that it is embedded throughout the behaviour change process, and the impact of what works is considered as part of evaluation practice.

Our aims:


There is a campaign and events calendar that you can access here detailing what's coming up both locally and nationally. If you would like any of your campaigns or events adding to this calendar please email

Further details please contact

That Counts!

That Counts! is a public campaign that is inspiring us all to move more, in our own way, which launched in September 2019. Visit to find out more. 

It doesn’t have to be great feats of endurance, running marathons or pumping iron, you can choose your own moves! It could be dancing around the kitchen, jumping in puddles with the kids, walking the dog or running for the bus. However you move, as long as you move more, it all counts. Moving for just 30 minutes throughout the day has so many benefits.

Whatever way people choose to do it, moving more can improve health and wellbeing. In the long-term it also helps protect against serious illnesses like cancer, heart disease and stroke.

We're encouraging people across Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford and Wigan to get involved, start moving more and share ways to fit activity into everyday life.

People across the 10 boroughs of Greater Manchester can look out for the campaign in their area from September 2019 and get involved on Instagram and Facebook using the handle @ThatCountsGM and #ThatCounts.

That Counts! is everyone’s campaign. We'd love to hear from organisations that want to use the campaign assets in their own workplaces and we’ve developed a partner toolkit so that you can access, adapt and download materials. Contact us to find out how you can join the movement and access the toolkit at

Sport England Campaigns to be aware of:

  • This Girl Can: In 2015 Sport England launched their This Girl Can campaign, targeting women and girls and aiming to break down the barriers women face with regards to being active. If you haven’t already registered as a supporter you can do so at
  • We are Undefeatable: Launched in September 2019, Sport England in combination with The Richmond Group of Charities, to target those with a Long Term Health Condition to help them find ways to move more in a way that suits them. If you work with people with a long term health condition in Greater Manchester and want to know how you can get involved please email Visit the website here;

Inclusive Communications

Effective marketing and communications are essential for all organisations. Inclusive and accessible planning and delivery can help everyone reach more people, including disabled people. Activity Alliance support organisations to embed key principles into their own work.

In August 2018, Activity Alliance added to its bank of resources with a series of new factsheets that support providers to be more accessible and inclusive in their communications. Written in partnership with Big Voice Communications and Sport England, each factsheet is bursting with bitesize tips and better practice guidance. If applied effectively, the resource can help providers to reach a wider audience, including more disabled people. Access the new factsheets in accessible PDF format from the right hand side of this page.

For more information please visit the Activity Alliance website.