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Greater Manchester Moving is the comprehensive plan to reduce inactivity and increase participation in physical activity and sport that is aligned to the Greater Manchester Population Health Plan priority themes and wider reform agenda.
Sport and physical activity among children and young people has been found to increase attainment, improve mental wellbeing and increase opportunities for social interaction yet 6/10 children and young people in GM are not active enough to benefit their health.
The role of ‘place’ is significant in a whole system approach to population scale behaviour change.
Research into the costs of physical inactivity, showed that NHS providers in England spent more than £900m in 2009/10 in treating people with diseases that could be prevented if more people were physically active.
Delivering high quality marketing and communications to support messaging and engagement of the least active people within society.