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A key GM Moving priority is to champion a transformational growth in active travel, through supporting population level behaviour change, system change and culture change.
A key GM Moving priority is to enable the greatest number of people possible to walk, wheel and cycle routinely, for pleasure, for travel, for themselves and for the environment.
A key GM Moving ambition is to realise the power and potential of a movement of people that is reflective of the population, to inspire, engage and support people to live more active lives.