Place partnership: Trafford
Place Partner Key message
Since 2018 Trafford have been part of Greater Manchester’s Place Partnership with Sport England to build healthier, more active communities.
As part of the Greater Manchester place partnership the mission is to enable active lives for all by reducing inactivity and health inequalities. Through a place-based, collaborative approach that brings together people, communities, and organisations to create sustainable solutions to inactivity.
Key learnings (2019-24)
Trafford have seen multiple systems shifts in the first stage of place partnership work.
- Leveraging insights – Micro to Marco
- Increased advocacy and leadership for place based working and physical activity
- Building a culture of collaboration
Further details please contact
- Nicole McKeating-Jones
- [email protected]
- 07395795933
Further reading
Leveraging insights
One story of Trafford’s place partner success has been the application of local insight and learning and using it to leverage further interest and investment.
This is exemplified in the initial work carried out in Partington. Early community engagement highlighted the importance the built and natural environment on an activity. This led to deeper dive conversations on Partington Sports village and how it could meet local need. The result was a successful Levelling- up bid built on community conversation and supported by local data. This highlighted how local community voice and place can be used to shape large scale infrastructure projects. The high-profile nature of levelling up fund also generated additional interest in place partner principles from senior leaders.
Advocacy and leadership
The strength of support of the place partner work in Trafford has seen physical activity and PBW discussed and embedded across sectors in the council and with external partners. The Trafford Moving strategy has place based principles at its heart. This strategy also highlights the importance of a whole systems approach which has seen physical activity embedded across four out of five Trafford councils’ corporate objectives.
This support for place-based work is reflected in deepening plans which will see the creation of seven neighbourhood moving partnerships aimed at reducing inactivity and health inequalities.
Culture of collaboration
Collaboration has been highlighted as key to a place based and whole systems approach. This has resulted in collaboration across sectors and organisation be emphasised by the Trafford place partner team. Collaboration and emphasis on whole systems approach is detailed in the Trafford Moving strategy which touches on leisure, active travel, education and health.
The neighbourhood plans also reflect a collaborative culture, with each partnership including multiple cross sector partners and the community coming together.
The GM Moving Podcast
Episode nine of the GM Moving podcast focused on Trafford and the effect of the place partner work. Eve is joined by Tom Haworth, Trafford Council, and Richard, GM Moving, to talk about how they are making connections, building relationships, and creating energy for change to tackle gaps in people's activity levels across different socioeconomic groups in Trafford.