The Greater Manchester walking ambition
Greater Manchester Walking team provide an update on their work towards the GM walking ambition.
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The Greater Manchester Walking team was established in November 2018 with the Walking Ambition launched in February 2019.
Success to date includes:
- GM Walking Festival May 2019, Virtual Festival October 2020 and May 2021
- Walking Champions resources and workshops. Delivered to 73 individuals from 50 organisations (e.g BAME Connect, Wigan and Leigh Carers Centre, Jigsaw Housing Association)
- The GM Daily Mile Toolkit has been produced and launched
- The GM Way Campaign: Over 22 million impressions/impacts offline and online. Over 8,000 engagements on paid media building discussions online. Over 118,000 clicks to website to find routes, groups and inspiration
- Co-produced, launched and continually developed Digital Tools including the GM Walking website - (243,093 new users Nov 19-July 21)
- 30 + short wellbeing walks on Go Jauntly App which has over 5,000 active users. The combined reach now over one million. Over 50% of the walks are step-free and so will appeal to wheelchair users and to families with pushchairs.
- Created and grown the GM Walking Voice Network– 577 members
- GM Walking grants - 89 small/medium and 5 partnership grants totalling £225k have been given to support VCSE groups enable people in their local community to walk
- GM Walking Animation ‘Taking Small Steps for a Walkable Greater Manchester’
For up-to-date information on GM Walking please visit www.gmwalking.co.uk or follow GM walks on twitter.
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