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By GreaterSport | 03 December 2020 | TAGS: Cycling, Covid-19, Community groups

During the first coronavirus lockdown, cycling in the UK increased by 300% and many people reported finding quieter roads much more enjoyable to ride on. The roads are likely to be quieter this November too, so there has never been a better time to try riding in winter.

Love to Ride are running two winter cycling promos to encourage you to ride over the next two months. Cycling during lockdown can help to protect our NHS by keeping us fit and healthy, plus it’s a great way to exercise and socialize with someone from another household. Cycling is good for mental health and can help us all to deal with the pandemic, plus riding for transport frees up space on public transport for those key workers who can’t travel by bike.

During November, you can win hi-viz clothing from Proviz and Laserlights from Beryl by sharing photos and stories about how you #LightTheNight on your bike. ‘Light the Night’ is all about raising awareness of how important it is to see and be seen when riding in the dark.

In December, Winter Wheelers is a cycling advent calendar for grown-ups with daily giveaways to help you ride through winter. Love to Ride have teamed up with three top cycling brands – Proviz, Loffi and Beryl – to offer the three winter cycling ‘must-haves’: lights, gloves and hi-viz. There are daily draws and registrants are invited to log their rides by 3pm the following day, with the winner announced between 5 and 6pm.

As well as winter cycling gear, there are two bike prizes up for grabs. Everyone who registers before the end of November will go into the draw for a £750 local bike shop voucher to spend in the independent store of their choice. Then on Christmas Day, everyone who has logged a ride in December will go into the draw for an e-bike.

With these fantastic prizes on offer and so many benefits of riding a bike, there really has never been a better time to try riding in winter. Find out more and register in one minute at

You can take part in Winter Wheelers by following 3 easy steps:

1. Register at
2. Join your company or invite your workplace and/or cycling club to register
3. Log rides manually in December or connect your favourite cycling app (Strava or MapMyRide) Your rides will be recorded automatically and it will sync your last 30 days of riding!

You can also get involved via social media by sharing pictures, rides and stories using the hashtag #WinterWheelers (spot prizes will be awarded for outstanding posts!).

Love to Ride enables members to set goals, track distance, earn badges, share photos and stories and encourage others to ride, as well as allowing workplaces to incentivise their staff to ride and monitor cycling participation at their sites.

Find out more and register in one minute at

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