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Marketing

Delivering high quality marketing and communications to support messaging and engagement of the least active people within society.

Physical activity can reduce the risk of all-cause mortality by 30%, yet over a quarter (26.8%) of the Greater Manchester population is inactive and nearly 4/10 (39.4%) are not active enough to benefit their health (i.e. not reaching Chief Medical Officer guidelines of 150 minutes a week).

GreaterSport

New research released by Activity Alliance highlights a demand for greater training in delivering activities to disabled people. The report indicates a need for more direct, practical guidance on adapting sports. The findings show building the confidence and skills of those who deliver sports sessions can lead to more opportunities for disabled people to be active.